RARE is an advocate of small, private, concept hotels.
Circa 2004, when we began people thought that RARE was well….’ rare’ !
Churhat Kothi in Bandhvagarh was the first one on board and soon had four hotels under our wings, RARE was too experimental for some, too adventurous for others. And, there were those already moving away from usual tourist programs and we made natural allies. Then there were those willing to move from the regular to RARE, and that was our impetus. Soon the change in the travel dynamic pitched us in the middle of a renaissance – a travel renaissance! And RARE in a happy coincidence of time and space found its relevance.
Even as our story unfolds.... RARE continues to celebrate a community of lateral thinkers, small, private and intimate non-hotels hosted or created by passionate owners with stories to tell – film makers, wildlife lovers, conservationists, photographers, poets, adventurers, keepers of traditions, artists, architects, writers, river runners …..
This collective is a tribute to our community of hoteliers who have been with us from the day we began or just. It is through promoting them tirelessly that we aim to enhance the travel experiences of India - the quintessential Bharat and Nepal and Bhutan.
To introduce world travellers to destinations and experiences in India, Nepal and Bhutan - still alive, unsullied, real. Villages, hamlets and cities - thriving, dynamic and moving with personal stories and achievements, colours and contrasts, traditions and heritage, history and magic where you soak in the destination and walk away crafting a personal travel story.
At RARE we believe in ‘Creating Shared Value’,curating unique and inclusive experiences for stay and exploration that positively and ‘responsibly’ impact the community, destination and traveller. Each member hotel of the community is audited for concept and experience, introduced to the travel fraternity to bring them together as innovators to address trends that can be offered to the constantly evolving traveller.
We believe that ‘it’s about the People”. It is the people travellers meet along the way that makes a difference between a memorable vacation and a holiday. RARE through active communication, training and advocacy forges a special connect with the destination - focuses on immersions, establishes style, induces a sense of community and nature, awakens in you a dormant interest and engages you to look at the world around with new eyes.
RARE invites hotels who believe that they are ‘not just hotels ’ to become a part of the RARE Community. Our through on-site audit helps us understand opportunities and challenges for tourism and develop individual strategies and campaigns that includes marketing and promotions, advocacy programs and creative training events along with a well-crafted PR & media plan.
Brand Awareness and distribution campaign: RARE audits, endorses, advocates and creates awareness and brand merit by taking the story of the hotel and the owners to a diverse market segment.
Marketing & promotions : The RARE team reaches out with a strategic marketing plan that includes promotions , one-on-one meetings and training sessions, dedicated marketing blitz, regular communication, mailers and newsletters to our target audience of Tour Operators and Media. Promotions also include accompanied study and familiarisation trips and thematic programs aimed to create knowledge and understanding of the destination a RARE hotel is located in.
Advocacy Programs & Training Events : Well known as creative ideators in the industry, our senior core team run advocacy programs targeting decision makers in companies and also lead the 'Discover RARE' events that are crafted around training, networking and coffee-morning sessions to target on-ground agents, travel consultants, direct domestic and expat travellers as well as the Indian media.
Travel PR and Social Media : RARE has developed a strong relationship with travel and trade publications and guide book. Our dedicated PR team has managed to build its network with lifestyle and special interest publications as well which result in articles and interviews that benefit the destination as well as the community of hotels.
The name 'RARE' is derived from our company's primary intent: that of promoting unique travel experiences, through a hand-picked selection of intimate palaces, jungle lodges, boutique home-stays and private retreats within India and now from around the world. Adding a globe to our logo is to represent our foray into the international travel domain and that of talking the 'RARE' ethic of quality and standard to the overseas travel concepts to be represented. The lines and dots that the logo is made up of are stylized representation of features seen on maps. Further the three dots in the logo are symbolic and derived from the hues of the earth - terra-cotta, clay brown and foliage green. The delicate leaf in the baseline of the logo stands for our commitment towards 'green values' and the conservation ideology that is followed by our partners.