Museum of Stories
From concept to operation, dream to design each destination hotel of the RARE Community is a story worth being told many times, in different ways. If RARE were a physical entity, it would fill multiple rooms with sepia toned photos of heritage preservation, gold tinted handover documents to erstwhile royalty, herbariums filled with many flowering grasses, sketches of iridescent sunsets, voices of happy animals, footsteps of artists, photographers and film makers, art, craft, textiles, books, dreams, hopes and vision….. each drawing you into their stories. Many times you will enter a story, this collection is an ode to every hotel of the community, the destination may be different, but every story is worth celebrating.
Stories
RARE Touchstones: Single...
A key attribute of the RARE Touchstones that define the tenets of Conscious Luxury Travel, Single use and dispose option has settled into the mindset of travellers across geographies and all economic strata. As a youngster, family trips involved carrying a canister with water that was...
Stories
RARE Touchstones: Safe...
      Waste segregation was an integral part of India. Just two decades ago, over 70% of all household waste was recycled! As an agrarian economy, the maximum recycling was not only seen in rural India where villages were clean, but also carried across to the urban...
Stories
Ecstatic Estuary
A first time experience on a boat floating into an estuary was a fascinating experience for Poonam, our guest blogger. One that she captured in her heart, and recounts it with lyrical clarity even today.        I had read about estuaries in school, but it was...
Stories
The RARE Touchstones :...
Every business has to differentiate itself. And if you are in a business like travel and hospitality services where entry barriers are non-existent or fudged you had better be clear about what you do and how. The most essential ‘why’ is however a personal story for every inward looking...
Stories
Ten Ways to celebrate the...
A glimpse of the Royal Bengal Tiger in the wild inspires awe. His assured languid gait and piercing eyes, that tawny glint of his skin amidst the green brown of the Indian forests - Panthera tigris, he mesmerises.      Every one of us has a favourite ‘sher...
Stories
Zen and the luxury of Less...
  Zen and the luxury of less !      For some years now, I have been trying to pin down the essential attributes of luxury in context of the times we are in. And I can tell you that I am far from clear or clever answers, infact I have more questions. And...
Stories
Conscious Luxury Travel
Time to put it out there..... Being sustainable in a consumeristic universe is a tough journey and we have to open our minds to learning every minute. I have known some including myself who were born to thrift , and in a life that was neatly assembled to order, this was manageable and...
Stories
This kerfuffle over a...
Once upon a time two very high brow advertising professionals came over to my office and set up a power point presentation to illustrate how common place and confusing the name of my company was and the tag lines that followed it. One particular tagline ‘It’s about the people’ a...
Stories
The ceaseless flux of...
Years after being perceived as someone who can identify luxury ( as in hotels and experiences ) and collect them under the bouquet of RARE, I must admit that I still struggle with the word . Let me reiterate, not 'luxury' per se but the word and the myriad connotations derived from it and...
Stories
Inhibited to exhibit
Inhibited to exhibit ? For as long as I have been in the travel industry, I have been drawn into this critical argument - to be a part of Fairs and Exhibitions or not. Surely it is entirely an individualistic point of view depending on your brand and strategy. At Rare India we singularly...
Stories
Kuch dikha kya ?
Two questions irritate me. One, after a session of meditation or chanting to be asked “how are you feeling ?”, followed closely by a second one that of being asked “Kuch dikha kya ?” after a safari in the jungles. The former seeks approval for something that should be so...
Stories
Why do we need to see,...
I must have been about 14 years old when on the pretext of helping clean my mother’s kitchen, I willing threw away a beautiful stone ‘aushadi mixer’ – a mortar and pestle,  which according to my mother was over a 100 years old. The moment I dropped  it from our first...