May this be your uncompromising agenda for the New Year.
There was a time when ‘All publicity was good publicity’, but we are past it. And the good news is that you will be called out. Companies, celebrities, and individuals, it could really hurt being in the news for the wrong reasons.
Wake up to a world around COP26and COP15, things are heating up and all in a good way. As we walk the final stretch into 2023, it is with heightened awareness of a changed world, and the time for transformation is now.
We resonate with Jake Haupert, head of Transformational Travel Council USA, and his belief that travel and hospitality can be a force for change! Employing 10% of the global population beyond mega cities and industrial towns, we are custodians of exploration – can the industry lead the way? Although our founding tenet was skewed towards comfort of the guest at ‘all costs’, increasingly this is an unacceptable premise.
Hence Planet & People first is our abiding motto.
Pioneering conscious travel, bringing sustainable and responsible hospitality ventures on a common platform, a camaraderie borne out of shared values of planet first and people centric - RARE India and partners from Nepal, Bhutan, Sri Lanka, and India have over twenty years of advocacy built themselves into a market force.
Looking back, 2022 has been a momentous year, with a healthy recovery in business along with walking the straight and narrow of conscious travel.
What we began in 2003 is globally relevant today!
The launch of The Pinwheel Project – an effort to call out pioneering work through stake holder stories, resuming of Discover RARE and The RARE Showcase bringing industry colleagues together in an atmosphere of responsible and regenerative travel, a solid groundwork has been laid.