gINKgo I RARE Newsletter I Vol 20 I Dec 2020 I Collaboration with Secret Retreats

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"Collaboration is Nature's way,

imagine a sunrise without birdsong."

- Shoba Mohan

What is your personal business lesson from the pandemic? Ours has been the power and potential of collaboration; and some out-of-the-box marketing ideas. As a company we have always been open to sharing resources and talents, as a business promoting small, owner run hotels we have always believed in the importance of community and collaboration. For the travel and hospitality industry worldwide, where all of us continue to struggle, we believe collaboration is a combined answer, response and solution to the pandemic. It would be interesting to see the permutations that may arise from these partnerships. A combined inclination towards destination hotels and conservation oriented lodges that tell compelling stories, to promoting conscious luxury travel across Asia has brought RARE India and Secret Retreats into a unique collaboration.

While RARE India is a collection of some of the finest boutique hotels, palace stays, wildlife lodges, homestays and retreats of India, Nepal, Bhutan and Sri Lanka, Secret Retreats is a curated collection of independent and privately owned hotels, restaurants and boats – including boutique hotels, villas, yachts and river boats located throughout Asia.

Possibly two of the strongest crusaders for conscious travel and responsible luxury in Asia, this collaboration will drive the idea of ‘conscious luxury ‘ as a strong strategy for the future of travel and hospitality. For travellers and tour operators this means you have a wider collection of hotels, lodges, cruises, restaurants to choose from, while for partner hotels on both RARE India and Secret Retreats it would mean access and visibility across different markets worldwide.