gINKgo I RARE Newsletter I Vol 28 I Unveiling RARE 2.0

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The greatest threat to our planet is the belief

that somebody else will change it.

- Robert Swan

Unveiling RARE 2.0

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We believe, the pandemic was the biggest opportunity for all mankind to understand that climate change is real and that we are responsible. A time to make a song of the noise, put power behind words and commitment to promises. We don’t all have the answers but together we are a force that can change the course of our collective destiny…..as an industry, as a traveller and as a world citizen.

RARE India, since 2004, has often defied and defined trends and our community of pioneering hoteliers have promoted concepts and continue to create value within the community and the industry. We remain a vocal and passionate partner of private, owner-run concept hotels with a sharp focus on ‘Conscious Travel’ well coded now as the RARE Touchstones.

We present our logo - a simple, stylised leaf in gold of Ginkgo biloba, familiar to many as the maidenhair tree and is a metaphor for change. Originally from the east, Ginkgo is a living fossil and has been around since before the Dinosaurs, deliberately propagated by avid horticulturists, it is found almost everywhere. You will see it, walking in the gardens in Kashmir, in the avenues of London and in the lanes of Manhattan. RARE 2.0 just like the logo aims to be a timeless dialogue sustained and consciously propagated by travellers.

The pivot to RARE 2.0 is to encourage travellers to explore the world around them through the lens of sustainability and ownership for the health of the planet. As we bring responsibility and commitment to centre focus, RARE India’s commitment continues towards conscious and mindful travel where luxury is defined as experiences beyond excesses, and stays that are sustainable and regenerative. The website emphasizes a shift to a new paradigm when ‘how’ you travel is all important and allows you to explore this ‘beautiful planet’ mindfully and sensitively. RARE Touchstones are a unique value proposition for every hotel of the community, they benchmark awareness and a conscious choice to create value beyond the ubiquitous luxury and service quality.

Supported by technology, RARE 2.0 strives to build a global tribe that resonates with the same intent - planet and people first, of kindness and harmony. Visit our new website.

If you are a Hotelier, we have your back! to put you right up there on the global map of conscious travel. You are hence we are.

If you are a Traveller, we urge you to ‘explore differently’.

If you are a Travel Agent, we are your treasure chest for ideas and innovation.

If you are a Travel Influencer, here is an unending canvas of stories, an opportunity to influence transformations in traveller mindset.

As a Synergy Partner, we hold hands to form the golden circle and sing for change, together.

Commit, all else is easy! Join Us.