gINKgo | The RARE Newsletter | Latest at RARE: Part I | Vol 85

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RARE India stands for destination knowledge efficiently showcased through the window of a hotel concept and its experience design. As we build back to being who we set out to be in 2003 - that of owner-centric, boutique hotels as powerful storytellers of the region's culture, nature, community, and heritage, we believe that the community of RARE Hotels has worked to change the narrative of what tourism with the best intention may look like. Though planet sensitive and community inclusive tourism is still far from being on the agenda as a force for good, we continue to see shifts in how the industry thinks of future travel. And that is encouraging for the RARE community as every hotelier continues on the path of pioneers and changemakers!

We grow more robust and focused as we move away from expanding and large brands with their own formidable sales force to focus on the fewer keys, boutique, owner-run hotels and lodges that define luxury on their terms and tell a compelling destination story. Our partners for many years, Brij Hotels, The Ultimate Travelling Camp, The Claridges, New Delhi and The Claridges Collection - Mussoorie and Haridwar, are no longer on the RARE platform.

We are delighted to announce new destination experiences on RARE India, with owner-run hotels aligning with our conscious luxury travel ethos. These hotels share our vision of celebrating the diversity and richness of the destination's culture, nature, and heritage. They have been built on values of sustainability, authenticity, and responsibility.