gINKgo I RARE Newsletter | Signing Off 2022, Welcome 2023 with RARE!
May this be your uncompromising agenda for the New Year.
There was a time when ‘All publicity was good publicity’, but we are past it. And the good news is that you will be called out. Companies, celebrities, and individuals, it could really hurt being in the news for the wrong reasons.
Wake up to a world around COP26 and COP15, things are heating up and all in a good way. As we walk the final stretch into 2023, it is with heightened awareness of a changed world, and the time for transformation is now.
We resonate with Jake Haupert, head of Transformational Travel Council USA, and his belief that travel and hospitality can be a force for change! Employing 10% of the global population beyond mega cities and industrial towns, we are custodians of exploration – can the industry lead the way? Although our founding tenet was skewed towards comfort of the guest at ‘all costs’, increasingly this is an unacceptable premise.
Hence Planet & People first is our abiding motto.
